Plenary Session

PLENARY SESSION SCHEDULE OF EVENTS

Monday, July 10th | 8:00 AM - 12:00 PM | Lower Level: Grand Ballroom Salon A-F

8:00 AM Presentation of Colors, Colorado Parks and Wildlife Officers
U.S. and Canadian National Anthems
8:15 AM Welcome to Colorado!
Bob Broscheid, Director, Colorado Parks and Wildlife
8:25 AM
Latinos and the Outdoors
Rafael Salgado, Executive Director, Cal-Wood Education Center
For the most part, Latinos want to participate in outdoor activities. What stops them from doing this is the lack of information about these activities. Wildlife agencies want Latinos to experience the outdoors and support their conservation efforts. What stops them from doing this efficiently is a lack of strategies on how to effectively deliver programs to the Latino population. Latinos and wildlife agencies want the same thing; the question is how can we work together to get more people outdoors?
 
Rafael will give an overview of different Latino cultures and their motives to participate in outdoors activities. Participants will learn strategies they can incorporate into their programs to increase Latino participation.
8:55 AM Great Outdoors Colorado - Generation Wild 
9:05 AM
Keeping Partnerships, Missions, and Messages Relevant in a Changing World
Paul Rauch, Assistant Director, Wildlife and Sport Fish Restoration Program, U.S. Fish and Wildlife Service
How often have you said or heard the following?:  "In order for us to continue having the resources necessary to address our mission, we must recognize and adapt to societal changes in a way that ensures our work continues to be relevant to the public." As we look at our rapidly changing world and at our aging key constituency and workforce, it seems obvious that something needs to change. So, we update our websites. We post on Facebook, Twitter, and Instagram. We create videos for YouTube. And sometimes we even start a blog. These things make us feel like we are trying, but do any of these activities make us more relevant? There are lessons we can learn from the business world where the importance of brand identity and brand relevance have been a focus for decades. We will discuss the key questions wildlife agencies need to ask when considering how to make our organization or cause more relevant. We will then use lessons from the business world as our framework to answer these questions.
9:45 AM Colorado Parks and Wildlife: In Her Nature
9:50 AM Exceeding Our Own Expectations
Terry Fankhauser, Executive Vice President, Colorado Cattlemen’s Association 
The need to evolve our conventional approaches and structures should be top-of-mind for those of us in natural resource endeavors. It is now more clear than ever before that the society we live and work in is under a dramatic reformatting. To meet these changes head-on, our goal should be to do everything in our power to exceed the general expectations. We can start by changing how we do business and how we communicate about what we do. Specifically, the care and enhancement of the environment has become as political as the politicians themselves. We must take command of our future by embracing our changing demographics by securing the necessary tools, skills, and knowledge necessary to remain effective and relevant. This isn't a gloomy paradigm shift, but rather one of optimism and prosperity for the things we all value, if we embrace this need to evolve. It is time we examine our goals, processes, partners, and outcomes. This will allow us to find out if continuous improvement is happening at rate that is making a difference, fostering accountability, and yielding the greatest amount of success for our ecosystems.
10:20 AM Colorado Lottery 
10:30 AM It’s All Yours! - Reaching New Audiences
Susan Alden-Weingardt, Partnership Liaison, US Forest Service Region 2
The It’s All Yours campaign creates an opportunity for the US Forest Service to not only tell, but share a focused story of connection, experience and discovery. Over the past two years, this campaign has been a thread that weaves together a diverse network of internal and external communities who are inspired and excited to share the message and build upon the work already accomplished. Most notably, the campaign has empowered employees at every level of the organization to tailor the message to their program and utilize it for everything from on-the-ground-events at districts to national partnerships with Disney. The It’s All Yours campaign has prompted and promoted unique and creative digital partnerships through social media events and messaging creating a community of online partners willing to creatively share the message of It’s All Yours.
11:00 AM R&R Partners and Colorado Wildlife Council - Hug a Hunter/Hug an Angler
11:05 AM
Connecting New Audiences to Hunting and Fishing
Colorado Wildlife Council and R&R Partners
The Colorado Wildlife Council and their ad company partner, R&R Partners have recently embarked on a new campaign to connect all Coloradans to the benefits that hunting and angling dollars provide for all citizens. 
11:35 AM Thank You and Closing Remarks
Bob Broscheid, Director, Colorado Parks and Wildlife

 

ABOUT THE PLENARY SESSION PRESENTERS

Rafael Salgado PhotoRafael Salgado – Cal-Wood Education Center
Rafael Salgado, is the Executive Director of Cal-Wood Education Center, a 1,200-acre residential outdoor education center located west of Boulder, Colorado. Originally from Mexico, Rafael grew up immersed in the natural environment, and participated in hunting and fishing. As a range scientist and wildlife biologist in Mexico at Antonio Narro University, Rafael was involved in wildlife research projects on white tail deer, black bears, small mammals, and a variety of birds. He was part of a team that brought the Hunter Education Program to Mexico. Today, after years of developing environmental education curriculum and training teachers in its implementation, in both Mexico and Colorado, he has become a catalyst for helping underserved populations including low-income students and their families to discover how beautiful and accessible the outdoors can be. Rafael is a true professional as well, contributing his knowledge and expertise to many other local and national initiatives and programs as well as serving on several Boards. He has been recognized and honored with numerous awards for his outstanding contributions in environmental and outdoor education.
Terry Fankhouser PhotoTerry Fankhouser – Colorado Cattlemen’s Association
Terry Fankhauser was named Executive Vice President of the Colorado Cattlemen’s Association in October of 2001. Fankhauser also serves as a board member and executive director of Partners for Western Conservation. The organization, founded by CCA, seeks to implement market-based conservation and ecosystems services to benefit wildlife, the environment, landowners, and the regulated community.  Fankhauser attended undergraduate and graduate school at Kansas State University where he studied animal science and management along with ruminant nutrition. A native Kansan, Fankhauser grew up on a cow-calf operation in the Flint Hills. Fankhauser and his wife Hidi and three children, are actively involved in the fourth generation operation. 
Susan Alden Weingardt PhotoSusan Alden Weingardt — U.S. Forest Service
Susan currently serves as the Partnership Liaison for the Rocky Mountain Region of the U.S. Forest Service in Golden, Colorado.  Ms. Weingardt has enjoyed a 27-year career with the Forest Service.  Her first assignment was on the Arapaho Roosevelt National Forest as a member of the Youth Conservation Corps.  In 1989, Ms. Weingardt began her formal career with the agency as a landscape architect on the Mount Baker-Snoqualmie National Forest.  Since that time, she has accepted special assignments as a partnership specialist for the National Winter Sports Partnership Program, the Olympic Summer Games of 1996, the Olympic and Paralympic Winter Games of 2002, and Joint Ventures: Partners in Stewardship.  In 2003, Ms. Weingardt went to work for the National Partnership Office of the Forest Service, where she focused on the agency’s centennial activities, worked with the National Forest Foundation and handled external outreach.  Since moving to the Rocky Mountain Region in 2007, she has led the region’s partnership program focusing her efforts on partnership programs for youth engagement and watershed restoration.

Most recently Ms. Weingardt led the Forest Service outreach and engagement efforts tied to the 2015 World Alpine Ski Championships, resulting in the creation of the “It’s All Yours” Campaign.  Based upon its initial success, the campaign is now being used nationally to proactively share a compelling story about the connection between people and their national forests and grasslands.

Ms. Weingardt holds a Bachelor of Science degree in Landscape Design and Construction and a Master’s degree in Recreation Resource Planning and Management, both from Colorado State University.  She resides in Evergreen, Colorado, where she and her husband enjoy introducing the fun of the outdoors to their thirteen-year-old daughter.  Together they love to ski, hike, camp, fish, garden, paint and travel.
Paul Rauch PhotoPaul Rauch – U.S. Fish and Wildlife Service
Paul Rauch is the Acting Assistant Director for Wildlife and Sport Fish Restoration (WSFR) for the U.S. Fish and Wildlife Service (Service).   Mr. Rauch is responsible for the administration and oversight of federal grant programs that provide over $1 billion of funding annually to help States, territories and the District of Columbia conserve, protect, and enhance fish, wildlife, their habitats, and the hunting, sport fishing and recreational boating opportunities they provide.

Previously he has served as Assistant Director for Business Management and Operations for the Service.  In this role, he served as the Chief Financial Officer, Head of the Contracting Activity, Designated Safety and Health Official, and Senior Sustainability Officer, while leading the financial operations, procurement, facilities, personal property, engineering, economics and safety programs for the organization. In addition to his business management experience, Mr. Rauch has a background in natural resource management and has worked in a variety of positions over his 24 year career with the Service.