Monday, July 10th | 8:00 AM - 12:00 PM | Lower Level: Grand Ballroom Salon A-F
For the most part, Latinos want to participate in outdoor activities. What stops them from doing this is the lack of information about these activities. Wildlife agencies want Latinos to experience the outdoors and support their conservation efforts. What stops them from doing this efficiently is a lack of strategies on how to effectively deliver programs to the Latino population. Latinos and wildlife agencies want the same thing; the question is how can we work together to get more people outdoors?
Rafael will give an overview of different Latino cultures and their motives to participate in outdoors activities. Participants will learn strategies they can incorporate into their programs to increase Latino participation.
How often have you said or heard the following?: "In order for us to continue having the resources necessary to address our mission, we must recognize and adapt to societal changes in a way that ensures our work continues to be relevant to the public." As we look at our rapidly changing world and at our aging key constituency and workforce, it seems obvious that something needs to change. So, we update our websites. We post on Facebook, Twitter, and Instagram. We create videos for YouTube. And sometimes we even start a blog. These things make us feel like we are trying, but do any of these activities make us more relevant? There are lessons we can learn from the business world where the importance of brand identity and brand relevance have been a focus for decades. We will discuss the key questions wildlife agencies need to ask when considering how to make our organization or cause more relevant. We will then use lessons from the business world as our framework to answer these questions.
The need to evolve our conventional approaches and structures should be top-of-mind for those of us in natural resource endeavors. It is now more clear than ever before that the society we live and work in is under a dramatic reformatting. To meet these changes head-on, our goal should be to do everything in our power to exceed the general expectations. We can start by changing how we do business and how we communicate about what we do. Specifically, the care and enhancement of the environment has become as political as the politicians themselves. We must take command of our future by embracing our changing demographics by securing the necessary tools, skills, and knowledge necessary to remain effective and relevant. This isn't a gloomy paradigm shift, but rather one of optimism and prosperity for the things we all value, if we embrace this need to evolve. It is time we examine our goals, processes, partners, and outcomes. This will allow us to find out if continuous improvement is happening at rate that is making a difference, fostering accountability, and yielding the greatest amount of success for our ecosystems.
The It’s All Yours campaign creates an opportunity for the US Forest Service to not only tell, but share a focused story of connection, experience and discovery. Over the past two years, this campaign has been a thread that weaves together a diverse network of internal and external communities who are inspired and excited to share the message and build upon the work already accomplished. Most notably, the campaign has empowered employees at every level of the organization to tailor the message to their program and utilize it for everything from on-the-ground-events at districts to national partnerships with Disney. The It’s All Yours campaign has prompted and promoted unique and creative digital partnerships through social media events and messaging creating a community of online partners willing to creatively share the message of It’s All Yours.
The Colorado Wildlife Council and their ad company partner, R&R Partners have recently embarked on a new campaign to connect all Coloradans to the benefits that hunting and angling dollars provide for all citizens.
2700 W. Airport Way
Boise, Idaho 83705
Wildlife Program Chiefs
Fish Program Chiefs
Committees & Groups
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